Combine display ads, a KakaoTalk Channel and Korean-language content to introduce your service to Korean customers, generate enquiries and stay connected after the first contact.
Customer wants to know more? Give them a clear next step.
Concept illustration only, not a screenshot of the Kakao interface or a guaranteed placement. The traveler shown is AI-generated.
Korean-language content An easy next action
Know the basics first
What is Kakao advertising?
KakaoTalk is Korea's main messaging app; Kakao Moment is the platform that manages Kakao's ad products.
From brand discovery to a Channel conversation.
KakaoTalk ads let a business present its services through the products and placements Kakao supports. In a Korea marketing plan, display ads create reach, while a KakaoTalk Channel (Kakao Channel) serves as the brand's information and contact point.
As your KakaoTalk advertising agency, NACOM recommends formats, prepares Korean-language content and runs campaigns against your goals. Products, placements, account eligibility and measurement data are checked before we propose anything.
Why Kakao?
Connect each ad to the next action.
KakaoTalk marketing links ad content with contact points along the customer journey.
01
Brand discovery
Use visual content to introduce your service to relevant Korean audiences.
02
Easy conversations
Send people to your Channel or another supported destination to learn more and get in touch.
03
Ongoing relationships
Develop follow-up content and messages for eligible recipients.
Kakao solutions
Types of KakaoTalk ads
Paid ads, brand channels and ad messages are different things.
01
Bizboard & Display
Present your brand with ad creatives in supported placements. Whether an ad appears inside KakaoTalk or elsewhere in the Kakao ecosystem depends on the product and setup.
02
KakaoTalk Channel
Build the brand's information hub, profile content and contact links. Opening a Channel does not by itself create paid reach.
03
Message ads
Deliver content through the right message product to eligible recipients. Opt-in status, recipient scope and content requirements are checked before launch.
Kakao Bizboard
Kakao Bizboard – From ad to action
Creative format and destination are chosen by goal, product and account eligibility.
Short message. Clear next step.
Bizboard is a Kakao ad format with several destination options. NACOM works out whether the customer needs to read details, browse content, start a chat or submit a request, then writes the message to match.
Options may include a URL, AdView, Channel Webview, chatbot, Business Form or Channel content, depending on product support. Delivery placements and linking requirements are confirmed at setup.
Landing options
Not every ad has to lead to a website
The destination depends on the action you want and what can be implemented.
AFTER THE CLICK
Send people to your service page
Best when you need to show detailed information, prices, terms or your own booking system.
Prepare a Korean-language page, a mobile-friendly experience and the action to measure.
Design the customer's path before optimizing individual clicks.
01
01 / See
The ad shows one clear benefit or standout experience.
02
02 / Learn
The destination explains the service, terms and next step.
03
03 / Talk
The customer sends a request or gets in touch; your business has a clear process for replying.
Audience & context
The right message for each customer stage.
Audience groups guide the content; targeting options must be confirmed per product.
01
Researching a destination
Show the setting, the experience and why your service is worth choosing.
02
Comparing services
Clarify value, location, terms of use and how customers can communicate in Korean.
03
Already connected
Consider updates or offers via your Channel and message products where recipients are eligible.
Check before targeting: audiences, geography, retargeting data and available categories depend on the account and product. There is no ready-made, exact audience of every Korean traveler currently at your destination.
Localized creative
Creative for Korean users
Language, visuals and calls to action that match the real experience.
01
Korean-language messaging
Short and clear on benefits and conditions, adapted to the customer's context.
02
Service visuals
Real spaces, dishes, rooms or experiences come first, with usage rights for every image.
03
A consistent destination
The page after the click delivers on the ad's promise and makes information easy to find.
Industry solutions
Solutions by service industry
Content and destinations built for each type of demand.
01
Hotels & resorts
Show rooms, facilities and offers, then lead to a booking page or a conversation.
02
Restaurants & spas
Present menus, treatments and spaces, with clear steps to reserve a table or book an appointment.
03
Tours & experiences
Spell out itineraries, pick-up points, conditions and how to sign up.
Korean Traveler Marketing
Reach Korean travelers before, during and after the trip
This is a content-planning framework, not a promise to target each person's exact travel status.
01
Before the trip
Help travelers discover the destination, choose services and prepare booking details.
02
During the trip
Provide locations, opening hours, how-to guidance and the right contact channel.
03
After the experience
Stay in touch with useful content or updates that respect messaging consent.
Reservation
Kakao Reservation
Assess whether bookings can be taken inside the Kakao ecosystem, subject to product conditions.
Check eligibility before proposing integration.
Booking features must be assessed by industry, legal entity, operating location and Kakao's acceptance criteria. For businesses registered outside Korea, direct access to Kakao Reservation cannot be assumed.
NACOM reviews your need for table, room, ticket or experience bookings and what can actually be set up. If it is not a fit, the destination can be your own booking website or an agreed request process through your Channel.
Channel comparison
How do Naver Ads and Kakao Ads differ?
A comparison of roles in a plan; each ecosystem has many ad products.
Consider Bizboard or Display with Korean-language content and a clear landing page.
Prepare: visuals, messaging, website, audience and measurement goals.
How we work
Four steps with NACOM.
Conditions and scope are clarified before work begins.
01 / DISCOVERYUnderstand your needs+
Clarify the service, target market, resources and goals.
02 / PROPOSALChoose the formats+
Check the account and agree on products, budget and KPIs.
03 / SETUPContent & configuration+
Prepare Korean-language content, destinations and ad review.
04 / OPERATIONMonitoring & reporting+
Review data, adjust and reconcile results.
Measuring results
Measure the right action for each format.
Data is agreed per product, access level and integration.
01
Display ads
Cost, impressions, clicks and conversions when tracking is configured.
02
Channel & messages
Channel metrics, sends, views or clicks where the product and its reports support them.
03
Business results
Reconcile valid enquiries, table reservations, room bookings or sales. A click is never treated as an order.
Costs
Media budget by product. Service fee by scope.
There is no single price for every KakaoTalk ad format.
Item
Basis for the estimate
To be confirmed
Display ads
Product, objective, buying method and budget.
Billing model, placement, limits and timing.
Messages
Message type, audience and send volume.
Sending conditions and the product's unit price at launch.
Channel management
Content, updates and support scope.
Number of items, schedule and reply responsibilities.
Content & integration
Translation, design, landing page or tracking.
Deliverables and any extra costs.
Case study
Results only mean something in the context of the campaign.
Projects are published once data is reconciled and we have permission to share it.
AWAITING A REAL PROJECT FILE
Featured Kakao project
This block is reserved for the goal, solution, timeline, budget and sourced results. No made-up figures or illustrations are used as campaign evidence.
Why NACOM
Why choose NACOM as your KakaoTalk advertising agency?
Market knowledge, localized content and a clear role for each channel.
KOREA MARKET FOCUS
Focused on the Korean market
With offices in Ho Chi Minh City and Daegu, we build plans around how Korean customers research and choose services.
KOREAN AUDIENCE STRATEGY
Audience strategy
Audience groups, content context and targeting conditions are clarified before launch.
LOCALIZED CREATIVE
Localized content
Korean copy, visuals, messaging and the destination experience all tell the same story.
NAVER + KAKAO INTEGRATION
Naver and Kakao together
Split roles across search, discovery and contact, and measure each channel against its own goal.
A Channel is a brand account. Paid ads and messages are separate items with their own requirements; creating a Channel does not automatically deliver ads.
What is Kakao Moment used for?
It is the platform for managing Kakao ad formats, including display and message products. The products available to you are confirmed per account.
Do the ads only appear inside KakaoTalk?
Not necessarily. Depending on the product, placements can include KakaoTalk and related Kakao services. NACOM confirms the expected placements in the plan.
Can we send ads to any KakaoTalk user?
No. Ad messages require the right product and eligible recipients. NACOM checks the recipient source and sending conditions before making a proposal.
Is AlimTalk an ad message?
AlimTalk is for informational notifications under set conditions and approved templates. Promotions or offers need a suitable ad product and should not be folded into transactional notifications.
What does an international brand need to prepare?
Company details, service information, your website, any Korean-language assets and your Channel if you already have one. Document, account and verification requirements are checked per product before we commit to a launch.
Can we start without a Channel?
It depends on the format. NACOM checks whether the planned product requires a Channel or a specific verification status, then recommends what to prepare first.
Can you track room or table bookings?
Tracking can be considered when the landing page and booking system support the right integration. Button clicks, submitted requests and bookings confirmed by your business are kept separate.
Does NACOM write the Korean-language content?
Korean copywriting, design and landing page review can be included in the scope. The number of pieces, formats and revision rounds are agreed upfront.
What do costs and timelines look like?
They depend on the product, account eligibility, content, ad review and budget. NACOM proposes an estimate and schedule after reviewing your brief and the prep work involved.
Your next step
Start your KakaoTalk plan with NACOM.
Tell us about your service, target market and goals. NACOM will recommend suitable formats and the budget range to prepare.
